The common catchphrase, 'lights, camera, action', originated in New York in 1910, after D.W. Griffith reportedly had "a bad day with actors not being on mark, filming a scene on top of another with used film, and a light burning out." (newterritory.media/lights-camera-actionand-marker-slate-sound)
It's used widely today in the film industry and it can be said, that it perfectly encompasses the behind scenes activity of all media production for streaming or even our digital evangelism.
I remember the days of door to door evangelism fondly, when we journeyed to communities near and far, to share the Gospel. We encouraged those who could not or would not ordinarily 'grace the church door', for one reason or the other. However, I do remember that one of the most common reasons was, because they didn't have the right clothes.
Praise the Lord that now, through various media, we have the opportunity to share the Gospel message with hundreds of people, without leaving our homes and in the comfort of their homes. We literally have the Word and world at our fingertips, with the ability to share life-changing messages both near and far. We can reach out beyond our physical space to potentially impact millions.
Rather than the traditional use of media's lights, camera and action for entertainment purposes mainly, we are uniquely placed to use this same media to shine the spotlight on the One Who is the Light of the world.
John 8:12 When Jesus spoke again to the people, He said, “I am the light of the world. Whoever follows Me will never walk in darkness, but will have the light of life.”
This Seasoned with Salt Saturday, lets make something positive go viral, i.e. the Word and the true Light. We can use our lights, camera and action as ministry to be Voices of Hope, Models of Jesus' love and Agents of Change.
Father, in this world of mass entertainment, cause us to recognize that our sole purpose is not to entertain, but to encourage, edify and educate about the Light of the world. Help us to let our lights shine so that others would be directed to You, as we focus on ministry, rather than the glamour of the lights, camera and action. AMEN!